Table I.
Cumulative digital metrics for stop flu social media influencer posts, Year 1 (2018–19) and Year 2 (2019–20), by campaign region
| Region | Year 1 |
Year 2 |
||||||
|---|---|---|---|---|---|---|---|---|
| September 2018 to March 2019 |
September 2019 to March 2020 |
|||||||
| No. of influencers | Total followers | Total likes | Likes per influencer | No. of influencers | Total followers | Likes | Likes per influencer | |
| Colorado | 10 | 97 052 | 2797 | 280 | 13 | 243 374 | 4085 | 314 |
| Georgia | 11 | 882 639 | 4484 | 408 | 20 | 501 968 | 6435 | 322 |
| Hawaii | 10 | 1 991 503 | 8158 | 816 | 15 | 2 057 532 | 7318 | 488 |
| Mid- Atlantic States | 30 | 460 871 | 8567 | 286 | 20 | 411 583 | 9863 | 493 |
| Northern California | 13 | 233 207 | 7201 | 554 | 28 | 542 047 | 20 558 | 734 |
| Oregon | 11 | 390 978 | 6841 | 622 | 7 | 102 048 | 2958 | 423 |
| Southern California | 21 | 1 646 418 | 19 561 | 931 | 20 | 2 514 289 | 93 081 | 4654 |
| Washington | 11 | 331 211 | 8112 | 737 | 10 | 481 797 | 11 274 | 1127 |
| Total | 117 | 6 038 879 | 65 721 | 562 | 133 | 6 854 638 | 155 572 | 1170 |