Table III.
Comment sentiment and themes
| Overall sentiment | Year 1 % (n) | Year 2 % (n) |
|---|---|---|
| Any positive | 92.9% (1407) | 94.8% (2960) |
| Any negative | 7.1% (108) | 5.2% (162) |
| Conversation theme | ||
| General Positive Statementsa: Any comment with a positive sentiment that did not specifically reference the flu shot (‘So creative,’ ‘Yes,’ ‘Thanks for sharing’) | 80.5% (1133) | 81.3% (2319) |
| Positive Advocacya: Any comment specifically referencing the flu shot that encouraged others to get a vaccine (‘Yes… as someone who had influenza B last year… Get your flu shot!!!’) | 9.0% (126) | 9.3% (265) |
| Positive Received the Shota: Any comment that indicated the person has already received their flu shot (‘I already got mine’) | 4.8% (68) | 6.0% (170) |
| Positive Intentiona: Any comment that indicated the person was going to receive their flu shot (‘I need to get my shot’) | 4.5% (63) | 5.3% (151) |
| General Negative Statementsb: Any comment with a negative sentiment that did not specifically reference the flu shot (‘That is not a cute look’) | 30.6% (33) | 50.0% (81) |
| Negative Efficacyb: Any comment that claims the flu shot doesn’t work (‘Not worth it 27% success 2018 per CDC. You have better odds in Vegas’) | 34.3% (37) | 12.3% (20) |
| Negative No Intentionb: Any comment that explicitly states that the person will not get the flu shot (‘I’m not getting vaxxed ever again, but do you’) | 21.3% (23) | 38.9% (63) |
a
All percentages for positive themes were calculated out of the total number of positive responses (n = 1407 Year 1 and n = 2960 Year 2). One post could be coded into multiple themes.
b
All percentages for negative themes were calculated out of the total number of negative responses (n = 108 Year 1 and n = 162 Year 2). One post could be coded into multiple themes.