Table 14.
Factor | Variable | LD-HE model |
HD-LE model |
HD-HE model | |||
---|---|---|---|---|---|---|---|
Coef. | t-Ratio | Coef. | t-Ratio | ||||
1 | Grocery | 1.000 | – | 1.000 | – | 1.000 | – |
Meals | **1.391 | 6.10 | **1.411 | 6.06 | **1.289 | 6.05 | |
2 | Electronics | 1.000 | – | 1.000 | – | 1.000 | – |
Rec. Items | **1.454 | 9.45 | **1.484 | 9.37 | **1.437 | 9.56 | |
Household/Off. | **1.320 | 8.91 | **1.312 | 8.89 | **1.361 | 8.87 | |
Medicine/Heath | **0.728 | 8.11 | **0.733 | 8.07 | **0.748 | 8.15 | |
FBPC | **0.992 | 8.83 | **1.015 | 8.78 | **1.013 | 8.87 | |
3 | Delivery Cost | 1.000 | – | 1.000 | – | 1.000 | – |
Delivery Time | **1.473 | 7.57 | **1.451 | 7.61 | **1.480 | 7.62 | |
Online Experience | **0.622 | 9.94 | **0.622 | 9.89 | **0.632 | 9.81 | |
4 | Health Concerns | 1.000 | – | 1.000 | – | 1.000 | – |
Bold p < .05, *p < .01, **p < .001.