TABLE 1.

Summary of proposed communication opportunities aimed at increasing the patient's motivation to implement healthy lifestyle changes and adhere to recommended preventive medications

Communication opportunities
“It's not only about CVD”—Discuss additional downstream conditions such as dementia, stroke, heart failure, erectile dysfunction associated with CVD risk factors
“Your choices directly impact those you care about”—Incorporating the health of loved ones to the conversation
“We want you!”—Empower appropriate patients to serve as CVD advocates and champions within their social networks
“Let us talk about money”—Address the impact of CVD on financial security, a primary stress in our patients' lives
“Let us talk about you”—Further personalize the conversation to the specific patient, for example, discuss sex‐specific risk factors/risk enhancers or burden of subclinical CVD

Abbreviation: CVD, cardiovascular disease.