Table 3.
Top Five Names and Logos Based on Preference Elicitation and Corresponding Acceptability and Appropriateness Ratings, by Firearm Ownership Status*
| Best-Worst Scaling | Acceptability Mean (SD) |
Appropriateness Mean (SD) |
||||
|---|---|---|---|---|---|---|
|
| ||||||
| Names and Logos | Owners | Non-Owners | Owners | Non-Owners | Owners | Non-Owners |
| Name | ||||||
| SAFE Firearm | 0.58 | 0.60 | 4.22 (0.99) | 4.23 (0.94) | 4.18 (1.05) | 4.13 (0.99) |
| Name 2 | 0.16 | 0.19 | 3.45 (1.12) | 3.51 (0.95) | 3.76 (1.07) | 3.84 (0.93) |
| Name 3 | 0.14 | 0.10 | 3.35 (1.27) | 3.32 (1.21) | 3.59 (1.18) | 3.50 (1.13) |
| Name 4 | 0.05 | 0.02 | 3.36 (1.27) | 3.03 (1.13) | 3.22 (1.23) | 3.02 (1.22) |
| Name 5 | 0.03 | 0.09 | 3.11 (1.24) | 3.43 (1.06) | 3.51 (1.17) | 3.74 (1.01) |
| Logo | ||||||
| Selected Logo | 0.26 | 0.24 | 3.77 (1.10) | 3.66 (1.11) | 4.35 (0.77) | 4.21 (0.84) |
| Logo 2 | 0.12 | 0.07 | 3.68 (1.19) | 3.59 (1.12) | 4.28 (0.86) | 4.14 (0.85) |
| Logo 3 | 0.09 | 0.13 | 3.51 (1.14) | 3.63 (1.07) | 4.06 (0.91) | 4.13 (0.84) |
| Logo 4 | 0.09 | 0.07 | 3.54 (1.19) | 3.51 (1.20) | 4.26 (0.80) | 4.26 (0.81) |
| Logo 5 | 0.07 | 0.12 | 3.52 (1.12) | 3.61 (0.96) | 4.12 (0.87) | 4.12 (0.79) |
*
151 firearm owners and 186 non-firearm owners responded to the name survey. 149 firearm owners and 188 non-firearm owners responded to the logo survey. Best-worst scaling scores reflect the total best frequency minus the total worst frequency. Alternate names and logos are masked due to intellectual property restrictions.