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. Author manuscript; available in PMC: 2022 Aug 1.
Published in final edited form as: Contemp Clin Trials. 2021 Jun 17;107:106461. doi: 10.1016/j.cct.2021.106461

Table 1:

Facebook campaign summary

Impressions* Clicks CTR Total cost CPM
Cancer detection awareness message (Figure 1A) 592,498 3294 0.56% $5067.76 $8.55
Smoking cessation awareness message (Figure 1B) 587,346 3195 0.54% $5067.73 $8.63
Total 1,179,844 6490 0.55% $10,135.49 $8.59

Key:

*

Each targeted Facebook user saw the LUNA post an average of 7 times; CTR click through rate; CPM cost per thousand impressions; cost and CPM represented in US dollars.