Table 5. Results of purchase intention predictions using hierarchical regression analysis.

	Step 1		Step 2		Step 3		Collinearity
Predictor	β	t	Β	T	Β	T	TOL	VIF
HEC	0.27	4.28*	0.63	5.54*	0.22	5.44*	0.45	2.22
CK	0.35	3.25*	0.44	4.77*	0.43	4.22*	0.35	2.86
PSN	0.39	4.18*	0.34	2.33*	0.33	4.19*	0.41	2.44
PP	0.48	5.77*	0.55	5.21*	0.45	6.75*	0.39	2.56
AV	0.43	0.33*	0.27	4.81*	0.33	7.67*	0.43	2.33
AT			0.46	5.23*	0.24	5.39*	0.49	2.04
PI					0.26	7.67*	0.34	2.94
ΔR2	0.55		0.07		0.08
ΔF	117.77		18.55		22.77

Notes: * p < .05;

** p < .001