Table 3.

Profile of 25 participants in the interviews

Participants	Number of participants	Occupations of participants	Industry sector
Participant A-G	7	Social media staff (general)-Clinician	Hospital
Participant H-I	2	Social media executives	Hospital
Participant J-M	4	Social media executives	Healthcare center
Participant N-S	6	Social media staff (general)- Clinician	Healthcare center
Participant T-U	2	Social media executives	Medical corporation
Participant V-Y	4	Social media staff (general)	Medical corporation