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. 2021 Sep 14;67:101733. doi: 10.1016/j.techsoc.2021.101733

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Fig. 1 — a-d:The Mediation Model of Social Presence on Social TV Enjoyment (H1). a. The Mediation Model of active social TV engagement on public platforms. b. The Mediation Model of passive social TV engagement on public platforms. c. The Mediation Model of social TV engagement on text-based private platforms. d. The Mediation Model of social TV engagement on video-based private platforms. Note. Social TV refers to social TV engagement. *p < .05, **p < .01, ***p < .001.