Table 1.
Descriptive statistics for each variable (N = 141).
| Variables | M | SD |
|---|---|---|
| Communication motive | 4.56 | 1.18 |
| Information motive | 4.44 | 1.09 |
| Entertainment motive | 5.13 | 1.16 |
| Social motive | 4.55 | 1.33 |
| Social presence | 4.26 | 1.15 |
| Social TV enjoyment | 5.09 | 1.11 |
| Active social TV engagement on public platforms | 2.51 | 0.91 |
| Passive social TV engagement on public platforms | 4.52 | 1.41 |
| Social TV engagement on video-based platforms | 6.98 | 3.24 |
| Social TV engagement on text-based platforms | 8.92 | 3.25 |
Note. Responses for all four motives (communication, information, entertainment, social), social presence, and social TV enjoyment were obtained on a 7-point Likert-type scale, and scores are the average of the summed scores. Responses for active and passive social TV engagement on public platforms were obtained on a 5-point scale, and scores are the average of the summed scores. Finally, social TV engagement on text-based and video-based platforms were obtained on a 5-point scale, and scores are the summed scores, which could vary between 3 and 15 (3 items for each variable).