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Social TV motives and social TV engagement (RQ1).
| Social TV motives (β) | Platforms |
|||
|---|---|---|---|---|
| Active use of public | Passive use of public | Text-based private | Video-based private | |
| Information | .32** | .03 | .31* | .13 |
| Communication | .08 | .14 | -.08 | -.09 |
| Entertainment | -.03 | .25* | .11 | -.08 |
| Social | .16 | .34*** | .23* | .49*** |
Note. *p < .05, **p < .01, ***p < .001.
