Fraser 2015.

Study name	An open‐label randomized pragmatic policy trial examining effectiveness of short‐term use of nicotine replacement therapy (NRT) vs short‐ or long‐term use of NRT vs short‐ or long‐term use of NRT or electronic nicotine delivery systems for smoking cessation in cigarette smokers
Methods	Phase 3 blinded RCT Setting: Australia Recruitment: commercial market research panel
Participants	Target sample size: 1600 Current daily smoking (at least 6 cpd) Can read and understand English Agree to try samples of nicotine products Willing to complete surveys 18 years or older Exclusion criteria: If currently treated for serious medical condition, Pregnant or planning to become pregnant or breast‐feed in next 12 m
Interventions	a) Factsheet explaining relative harm of NRT compared to smoking, free sample of NRT, participant chooses preferences, has free for 3 weeks then offered at subsidized rate for further 6 m b) As (a), but with additional information provided c) As (a), but additional information on electronic cigarettes and emphasis on cessation, and may select electronic cigarettes as well as NRT
Outcomes	6 m and 12 m, self‐report Continuous abstinence NRT and EC use Interest in quitting smoking and in quitting NRT Cigarette consumption Product orders and use Quit attempts
Starting date	February 2014
Contact information	Coral Gartner, c.gartner@uq.edu.au
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