Table 3.

Results of discriminant analysis of game meat consumer motivation clusters

	Discriminant function	Eigenvalue	Canonical correlation	Wilks’ Lamda	χ significance
Motivation factors	1	3.601	0.921	0.104	0
	2	1.094	0.826	0.477	0

Standardized canonical discriminant Function coefficients		Function 1		Function 2
Game meat is of high medicinal value		0.934		–0.317
Game meat is tasty		0.486		0.902
Eating game meat is a symbol of identity		–0.526		0.529