Table 2.
Description of intervention messages.
| Month | Educational message | Call to action | Goal of message |
|---|---|---|---|
| 1 | General influenza and vaccination facts8 | Interactive quiz assessing knowledge | Education |
| 2 | Unique risks of flu-related complications for PWD5,35 | Commitment to receive vaccine on selected date | Education, planning, and commitment |
| 3 | World Diabetes Day and information on flu-related complications for PWD8 | Agree to be emailed more information on influenza vaccination | Education |
| 4 | Consequences of influenza, including decreased activity and steps/points5 | Put in zip code to find clinic near them using vaccinefinder.org | Loss-aversion for points and location-aware message |
| 5 | Safety of vaccination and common side effects36 | Put in zip code to find clinic near them using vaccinefinder.org | Decrease hesitancy and fear |
| 6 | Relationship between influenza and cardiac events for PWD8,37 | Pledge to get flu shot on specific date during that month | Planning and commitment, education |
Note. All intervention messages contained some information from publicly available materials from CDC, WHO, IDF, and ADA. Unique sources per-intervention are referenced above.