Motivate (Community mobilization and demand generation activities) |
Multi-method outreach approach to mobilize community members and generate demand for COVID-19 vaccination. |
We initially focused on direct recruitment from CBO networks, those eligible on our testing lists, and in-person registration at the site (capitalizing on it being located at a busy transport hub).
As eligibility expanded, we began undertaking direct sign ups at other sites (i.e., food hubs, grocery stores).
We also began providing flyers/cards with QR codes to sign-up for vaccination at key locations (i.e., food hubs, school drop off/pick up)
Later, we began promoting a direct sign-up link (e.g., via community signage, websites) for anyone to register.
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Planned |
Throughout the implementation period |
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Vaccinate (Community-based, low-barrier, client-centered, vaccination site) |
Provide vaccinations 4 days a week without any unplanned closures in order to avoid the inconvenience of rescheduling among socioeconomically vulnerable individuals. |
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Unplanned |
Throughout the implementation period |
To be responsive to events affecting local community (i.e., George Floyd verdict)
No closures due to vaccine stock-out.
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We aimed to provide evening hours to facilitate improved access to those who work. |
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Unplanned |
Early |
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In-person scheduling co-located at the UeS neighborhood vaccination site in order to improve convenience. |
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Unplanned |
Early |
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Provide timely vaccination to all eligible community members who desired to be vaccinated at neighborhood site. |
Provided vaccination referrals to local safety net hospital.
We worked closely with local hospital staff to utilize open same- and next-day appointments.
Referred clients provided transport if needed
Referred clients either escorted by or met at hospital by UeS site to provide support.
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Unplanned |
Early-middle |
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Only on-site, in-person registration offered in order to prioritize access for those without computer access/skills. |
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Unplanned |
Late |
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