TABLE 1.
Traffic source and advertising costs by country
| Unpaid | Google Display | Adwords | Total | Visits per 100,000a | Advertising cost | Cost per visit | ||
|---|---|---|---|---|---|---|---|---|
| Country | ||||||||
| Slovenia | 7941 | 317 | 2018 | 1330 | 11606 | 8110 | 2271 € | 0,20 € |
| Spain | 5464 | 12131 | 5776 | 736 | 24107 | 2740 | 5118 € | 0,21 € |
| Sweden | 1840 | 732 | 3365 | 142 | 6079 | 2024 | 2655 € | 0,44 € |
| Netherlands | 1429 | 4781 | 6331 | 229 | 12770 | 1761 | 5882 € | 0,46 € |
| Germany | 1083 | 11977 | 4251 | 254 | 17565 | 1380 | 7638 € | 0,43 € |
| Total | 17899 | 36487 | 21741 | 2691 | 72127 | 2172 | 23565 € | 0,33 € |
a
Visits per 100,000 individuals aged 65 and above living within 50 km of site.