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. 2021 Sep 8;23(9):e28356. doi: 10.2196/28356

Table 3.

The nine Jobs To Be Done prioritized for co-design workshop 2, with three prioritized per user group.

User group JTBDa 1 JTBD 2 JTBD 3
Public health
  • As a public health professional

  • When reviewing the outcomes of an evaluation

  • I need the flexibility within the project and team to make decisions that change the direction of the project

  • So that learnings can be used to change the service for the better

  • As a public health professional

  • When evaluating a service

  • I need to know if the service is having an impact on key metrics

  • So that I can make an investment case for rolling the service out at scale

  • As a commissioner

  • When writing a brief

  • I need to set expectations around metrics, methods, and implementation as well as provider skills and capabilities

  • So that providers can build these into their solution design and implementation plan

Academic
  • As an evaluator

  • When evaluating a health product or service

  • I need access to clean, accessible and linked data from across the health system

  • So that I can do my evaluation

  • As an evaluator

  • When designing or setting up an evaluation

  • I need access to a range of evaluation tools and paradigms

  • So that I can choose the one fit for the problem

  • As an academic evaluator

  • When doing evaluation

  • I need an in-depth understanding of the intervention and the pathway of action

  • So that I can properly evaluate it

Digital
  • As a digital professional

  • When evaluating a service qualitatively

  • I need to be able to observe users

  • So that I can understand why they are having difficulties

  • As a digital professional

  • When planning a DHIb

  • I need to know what sort of evaluations might need to take place

  • So that I can be prepared to participate

  • As a digital professional

  • When deciding what to design and how to design it

  • I need to validate service propositions by testing assumptions

  • So that I can be confident in committing resources to develop them

aJTBD: Jobs To Be Done.

bDHI: digital health intervention.