Table 4.

Factor loadings of the research constructs.

Variable	Items	Factor
		1	2	3	4	5
ESM	ESM1	−0.033	0.727	0.055	0.025	−0.029
	ESM2	0.048	0.723	−0.003	−0.034	−0.004
	ESM3	0.023	0.630	0.001	0.050	−0.022
	ESM4	0.057	0.670	−0.010	−0.020	−0.016
	ESM5	−0.074	0.696	−0.046	0.006	−0.032
	ESM6	−0.001	0.769	−0.003	−0.007	0.086
PSM	PSM1	0.878	0.014	0.020	0.000	0.045
	PSM2	0.958	−0.008	−0.012	−0.002	−0.015
	PSM3	0.968	0.008	0.016	−0.023	−0.040
	PSM4	0.919	0.015	−0.028	0.024	0.017
	PSM5	0.903	−0.015	0.006	0.001	−0.016
NFPD	NFPD1	0.055	−0.026	−0.013	−0.011	0.886
	NFPD2	−0.028	−0.047	−0.057	0.040	0.635
	NFPD3	−0.040	0.059	0.046	−0.032	0.774
EFPD	EFPD1	0.063	−0.051	−0.001	0.810	0.027
	EFPD2	0.002	0.012	−0.011	0.827	−0.002
	EFPD3	−0.068	0.059	0.003	0.720	−0.024
DP	DP1	−0.017	0.002	0.732	−0.057	−0.014
	DP2	−0.003	0.033	0.727	−0.020	−0.053
	DP3	0.030	−0.039	0.787	0.013	−0.050

Extraction Method: Maximum Likelihood, a. Rotation converged in five iterations, ESM, Enterprise social media; PSM, Public social media; NFPD, Novelty-focused product design; EFPD, Efficiency-focused product design; DP, Designer performance. Bold values indicate the factor loading of each construct.