Table 5.

Results of the structural model.

Hypothesized relationships	Unstandardized coefficient	S.E.	C.R.	Conclusion
H1: ESM→NFPD	0.34**	0.13	2.60	Supported
H2: ESM→EFPD	0.36***	0.08	4.20	Supported
H3: PSM→NFPD	0.22**	0.07	3.03	Supported
H4: PSM→EFPD	0.07	0.04	1.57	Not -supported
H5: NFPD→DP	0.15**	0.05	2.98	Supported
H6: EFPD→DP	0.27***	0.08	3.37	Supported
Control variables:
Gender→DP	0.02	0.10	0.19
Age→DP	−0.01	0.06	−0.23
Education→DP	−0.16*	0.08	−2.00
SM-UE→DP	0.10	0.09	1.15
SM-UF→DP	0.05	0.05	0.97

ESM, Enterprise social media; PSM, Public social media; NFPD, Novelty-focused product design; EFPD, Efficiency-focused product design; DP, Designer performance; SM-UE, Social media usage experience; SM-UF, Social media usage frequency;

^*p < 0.05,

^**p < 0.01,

^***p < 0.001.