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. 2021 Sep 9;6(3):e21356. doi: 10.2196/21356

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©Kari Jalkanen, Riia Järvenpää, Tanja Tilles-Tirkkonen, Janne Martikainen, Emma Aarnio, Reija Männikkö, Eeva Rantala, Leila Karhunen, Marjukka Kolehmainen, Marja Harjumaa, Kaisa Poutanen, Miikka Ermes, Pilvikki Absetz, Ursula Schwab, Timo Lakka, Jussi Pihlajamäki, Jaana Lindström, The StopDia Study Group. Originally published in JMIR Diabetes (https://diabetes.jmir.org), 09.09.2021.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR Diabetes, is properly cited. The complete bibliographic information, a link to the original publication on https://diabetes.jmir.org/, as well as this copyright and license information must be included.

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A Facebook advertisement published on local Facebook groups with the text: “Have you seen this man.” The caption of the picture says: “Lost: 3000 men. Identifying characteristics: Man. Last seen in: South Karelia, North Savo, or Päijät-Häme.” The advertisement was accompanied with the text: “If seen, please ask him to fill in the StopDia web-based risk screening tool.”.