Figure 1.

Digital Surveillance Capitalism. On the left, you see the potentially beneficial digital phenotyping, where clients' or patients' information are collected through their apps to better serve them. On the right, you see the potentially unintended consequences of the intersection of digital phenotyping, dark web, and digital neuromarketing where profiteers may use the collected personal information for their illegal and unethical financial gain. The figure also shows the bidirectional nature of these communications; such that, the dark web that is fed by digital phenotyping and digital neuromarketing; meanwhile, can simultaneously strengthen their hazardous impact.