Table 3.
Model | AIC | -2 Log Likelihood | Chi-Square Value | df | Critical Chi-Square (p = 0.05) | Result |
---|---|---|---|---|---|---|
No predictors, random intercepts for country and store level only | 6,155,857 | 6,155,849 | Base model; intercepts significant; random model appropriate at country level | |||
Add 19 fixed effects at country level | 4,323,539 | 4,323,493 | -1,832,356 | 19 | 96,439.8 | Reject null of no fixed effects |
Add 14 random effects at country and store levels | 4,283,309 | 4,283,239 | -40,254 | 14 | 2875.3 | Reject null of no random effects |
Add 8 fixed (hypothesized) interaction effects | 4,281,425 | 4,281,331 | -1908 | 8 | 238.5 | Reject null of no hypothesized interaction effects |
Add 6 fixed interaction effects for regions and discrete emotions | 4,279,246 | 4,279,136 | -2195 | 6 | 365.8 | Reject null of no interaction effects for regions and discrete emotions |
†Each model is compared to the model above it. The chi-square value is the difference between the -2 Log Likelihood values for the two models. The degrees of freedom are the difference in the number of parameters. The final model has 2,189,063 observations