Table 2.
Multiple regression model for travel intention to China.
| Independent Variable | Standardized Coefficient Beta | t-Value | p |
|---|---|---|---|
| Destination Safety and Security | 0.582 | 16.949 | 0.000 |
| Cultural Richness | −0.056 | −1.642 | 0.101 |
| Ecological Richness | 0.032 | 0.990 | 0.323 |
| Travel Smoothness | 0.257 | 7.916 | 0.000 |
| Wallet Friendliness | 0.075 | 2.313 | 0.021 |
| Familiarity toward COVID | −0.130 | −3.555 | 0.000 |
Dependent variable = Travel intention to China. Overall model: F (6, 493) = 76.503, P < 0.001, R2 = 0.482, Adjusted R2 = 0.476.