Table 2.

Tourism recovery plan in the State of Yucatán (Plan COVID-19 TY).

Governance tools/Stages	Governance tools/Stages	Preservation of supply and reconstruction of destination	Reactivation of destination	Recovery of economy
Public administration measures	Preventive measures, and biosecurity protocols, suspension of tourism promotion campaigns, Health, labor and tax decrees	Management of support during the contingency: credits to support employment, unemployment insurance, distribution of food pantries, temporary employment, Plan for reactivation and recovery of the destination, Protocol for handling future crises, Plan for better opportunities tourism post COVID	State Plan for tourist reactivation, protocols for reactivation and recovery by segment, Infrastructure Plan and temporary employment support in cooperatives, update of the Work Plan with promotion strategies with the new needs, markets and objectives, State Safeguarding Plan Patrimonial	Economic recovery plan based on resilience and sustainability, Market recovery plan, Tourist promotion of the destination with a 360° marketing strategy. Magic towns
Diagnosis	Monitoring of crisis evolution Tourist thermometer	Tourist thermometer, Monitoring of trends and global guidelines	Tourist thermometer Modernization of monitoring systems, statistics and attention to tourists	Tourist thermometer Tourist observatory
Training	Training on COVID, Logistical support with cancellation of events Certificate of Good Sanitary Practices Yucatán	Remote training and professionalization on crisis and tourism issues	SEFOTUR Quality Plan, digitization of processes in establishments, tourism offer and promotion
Information	Informative brochures on COVID-19 for companies, messages on crisis management, Information Portal	Seminars, webbinars and forums with the national tourism industry, good health practices, new website, virtual videographic and infographic materials, update of tourist inventories	Communication on opening and measures health services for tourists and establishments, awareness for domestic tourism, update of InvenTur Post COVID-19, information to recover connectivity, mobility and investment, Social awareness against tourism phobia	Post COVID tourism information, 360° tourism Tianguis
Regulation	Closure of tourist establishments	Compulsory quarantines, “health or sanitary bubbles”	Staggered reactivation according to segments, markets and type of offer, health bubbles, control of informal trade, updating of the Law for Sustainable Management of Tourism in the State of Yucatan	Combating informality in the port of Progreso
Incentives	Tax decrees for lodging	Tax exemptions, Health Certification	Certificate of Good Health Practices Yucatan, bank support and exemption from quotas to the value chain	Tourist appointments and distinctives
Guides	Practical Guide COVID-19, Best Tourism Practices
Participation		Planning with actors of the sector through Chambers and Tourism Associations on strategies of preservation of the offer, investment and connectivity, participation of destination in seminars, webinars and forums		Tourist events, business rounds, conferences, work with opinion leaders
Stimulating behavior	contingency and deactivation	Promotion of new alternative business models (“I order from home” and “Buy for tomorrow”), new tourism products adapted to contingency Domestic tourism campaign	Alternative economy program to promote and encourage tourist sales, encourage disruptive innovation in establishments, Domestic tourism campaign Local and regional market recovery campaign	Stimulate product diversification, Reactivation campaign, Promotions and incentives, Domestic tourism campaign, local, regional and national market recovery campaign

Source (SEFOTUR 2020):