Table 2.

A 10 and 20-year difference in economic outcomes from the insurer and societal perspectives by duration of media campaign compared with no campaign ($ millions)

	net medical expenditure* by primary insurer			Economic outcomes from societal perspective
Media campaign duration	Private insurers	Medicaid	Medicare	Media campaign costs	Net medical expenditures*	Change in productivity losses	Net direct costs† (societal perspective)	Net direct costs‡ (societal perspective)
	10 years after campaign start
1 year	−170	−870	−360	130	−1700	−1570	−1570	−3140
5 years	−350	−3000	−1200	640	−5600	−4420	−4960	−9370
10 years	−180	−3600	−1370	1280	−6360	−5320	−5080	−10 400
	20 years after campaign start
1 year	−920	−1690	−1190	130	−4470	−4600	−4350	−8940
5 years	−3600	−7190	−4550	640	−18 110	−13 970	−17 460	−31 430
10 years	−4970	−11 870	−6920	1280	−28 140	−22 670	−26 860	−49 530

^*Include the expenditures of smoking cessation treatments and expenditures of smoking-attributable illness.

^†Includes net medical expenditures plus media campaign costs.

^‡Includes net medical expenditures, media campaign costs and productivity gains.