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. Author manuscript; available in PMC: 2022 Aug 1.
Published in final edited form as: Brain Cogn. 2021 May 28;152:105754. doi: 10.1016/j.bandc.2021.105754

Figure 3. Consumer Judgment Task design.

Figure 3

Note. The Consumer Judgment Task was divided into three phases: value encoding, value retrieval, and attribute memory. Value encoding and retrieval phases were completed during fMRI; the attribute memory task followed outside the scanner. (A) During value encoding, reviews of consumer products were rated using a discrete 1 (negative) to 4 (positive) value scale. Products were either presented with one consumer review or two different consumer reviews. During value retrieval, the average rating for each product was estimated based on the previously encountered consumer reviews, using a continuous 1 (negative) to 5 (positive) rating scale. (B) Attribute memory was tested using a 1 (definitely yes) to 4 (definitely not) scale as to whether attribute-product pairs were presented together during encoding.