Table 1.

AI companies that committed to AI principles (ordered by revenue)¹

	Type of industry Headquarters’ location	Commitment to AI principles	Member of ‘Partnership on AI’
Amazon	E-commerce, cloud computing Seattle, USA		+
Apple	Hardware and software, services Cupertino, USA		+
Samsung	Electronics, semiconductors Suwon, South Korea	*	+
Google	Internet, cloud computing, software Mountain View, USA	*	+
Microsoft	Hardware, software, electronics Redmond, USA	*	+
Deutsche Telekom	Telecommunications Bonn, Germany	*	+
Sony	Audio, video, photography Tokyo, Japan	*	+
IBM	Cloud computing, AI, hardware and software New York, USA	*	+
Intel Corporation	Semiconductors Santa Clara, USA	*	+
Facebook	Social media Seattle, USA		+
Telefónica	Telecommunications Madrid, Spain	*
Accenture	Management consulting Dublin, Ireland	*	+
SAP	Enterprise software Walldorf, Germany	*
Philips	Consumer electronics, healthcare Amsterdam, the Netherlands	*
Salesforce	CRM services San Francisco, US	*	+
McKinsey (Quantum-Black)2	Management consulting (data analytics) (No headquarters)	*	+
Sage	Enterprise software Newcastle upon Tyne, UK	*
TietoEVRY	Enterprise software Helsinki, Finland	*
Kakao	Social media, services Jeju City, South Korea	*
Unity Technologies	Video games San Francisco, USA	*
Health Catalyst	Medical data analytics Salt Lake City, USA		+
DeepMind (Google)3	AI London, UK	*	+
Element AI	AI Montreal, Canada	*	+
Affectiva	Emotion AI Boston, USA		+

¹Note that Deutsche Telekom, Salesforce, Health Catalyst, and Element AI originally were partners of the PAI and have therefore been listed as such. At the time of finishing this manuscript (early 2021), however, they appear to have cancelled their membership. Note also that PAI member OpenAI, a general purpose AI research laboratory, has been left out since it went commercial only very recently (their GTP-3 language model was launched in June 2020).

²Quantum-Black is the data analytics arm of McKinsey.

³As a research laboratory, DeepMind enjoys considerable independence within Google. They also issued AI principles of their own (long before Google did so). Therefore, DeepMind is listed separately from Google.