Table 2.
Demographic and socioeconomic factors for the two target recruitment sites (set of zip codes targeted in the Facebook ad) as reported on the American Community Survey (ACS) 5-year estimates.
| Site 1 | Site 2 | |
|---|---|---|
| Population | 31,565.83 | 34,705.83 |
| Race and ethnicity | ||
| Hispanic | 5.00% | 10.00% |
| American Indian or Alaskan Native | 1.00% | 1.00% |
| Asian | 6.00% | 10.00% |
| Black or African American | 68.00% | 10.00% |
| Native Hawaiian or Pacific Islander | 0.00% | 0.00% |
| Other | 3.00% | 4.00% |
| White | 26.00% | 79.00% |
| Socioeconomic factors | ||
| Cost of living index | 97.18 | 98.35 |
| Median per capita income | $39,479.83 | $61,326.83 |
| Percentage of children below the poverty line | 39.00% | 16.00% |
These locations vary on racial, ethnic, and socioeconomic (SES), but are comparable in population size.