Table 5.

Results of the moderating test (N = 589)

Variables	Brand trust
	Step 1	Step 2	Step 3
Control variables
Gender	−.03	−.07	−.08
Age	.003	.002	.001
Location	−.001	−.001	−.001
Operation type	.10*	.11*	.11*
Predictor variable
Preventive measures (PM)		.20**	.20**
Moderator
Perceived risk (PR)		−.05*	−.05**
Interaction
PM × PR			.08**
R2	.01	.15	.17
ΔR2	.01	.14**	.02**
ΔF	2.02	47.87**	14.26**

*p < 0.05; **p < 0.01