Table 2.

Adjusted Associations Between Recalled Exposure to The Real Cost Campaign and Past 30-day Tobacco Use Among Youth, National Youth Tobacco Survey, U.S., 2019^a

Variable	E-cigarettes only AOR (95% CI)	Other tobacco only AOR (95% CI)	E-cigarettes and other tobacco AOR (95% CI)
Recall of exposure to The Real Cost campaign (ref: no)
Yes	0.93 (0.78, 1.10)	0.60 (0.43, 0.84)	0.77 (0.63, 0.94)
Age (ref: 11‒13 years)
14‒15 years	3.07 (2.37, 3.98)	2.02 (1.33, 3.08)	2.57 (1.84, 3.58)
16‒17 years	4.65 (3.67, 5.89)	3.42 (2.28, 5.12)	3.98 (2.90, 5.46)
Sex (ref: male)
Female	1.34 (1.16, 1.56)	0.85 (0.61, 1.19)	0.69 (0.56, 0.85)
Race (ref: non-Hispanic White)
Non-Hispanic Black	0.42 (0.32, 0.56)	2.63 (1.68, 4.14)	0.68 (0.49, 0.94)
Hispanic	0.91 (0.75, 1.11)	1.49 (0.93, 2.38)	0.74 (0.56, 0.97)
Other/Multiple races	0.70 (0.52, 0.94)	1.32 (0.68, 2.57)	0.58 (0.42, 0.81)
Exposure to e-cigarette advertising (ref: low)
Medium	1.53 (1.28, 1.82)	1.08 (0.74, 1.58)	1.14 (0.88, 1.46)
High	1.90 (1.57, 2.30)	1.27 (0.80, 2.03)	1.69 (1.31, 2.18)
Exposure to other tobacco advertising (ref: low)
Medium	0.88 (0.76, 1.03)	0.67 (0.45, 1.00)	1.02 (0.80, 1.30)
High	0.76 (0.60, 0.97)	1.12 (0.78, 1.60)	1.32 (1.01, 1.71)

Notes: Boldface indicates statistical significance (p<0.05).

^aSurvey-weighted multinomial logistic regression was used; the reference group included youth who had not e-cigarettes or other tobacco products in the past 30-days. Estimates were derived from the analytic subpopulation of youth who were: ages 11- to 17-years-old; answered yes or no to the item assessing exposure to The Real Cost campaign; and had complete data for all independent variables, dependent variables, and covariates used in this analysis.