Table 2.
AVEs, CRs, and correlation coefficient between variables (N = 355).
| Constructs | Cronbach's Alpha | AVE | CR | MEAN | SD | PHA | PA | SA | PSI | ATA | IFA |
|---|---|---|---|---|---|---|---|---|---|---|---|
| PHA | 0.92 | 0.81 | 0.93 | 4.75 | 1.25 | 0.90 | |||||
| PA | 0.88 | 0.65 | 0.88 | 4.95 | 1.23 | 0.48*** | 0.81 | ||||
| SA | 0.91 | 0.73 | 0.92 | 3.63 | 1.46 | 0.37*** | 0.48*** | 0.85 | |||
| PSI | 0.91 | 0.56 | 0.91 | 3.22 | 0.82 | 0.48*** | 0.63*** | 0.73*** | 0.75 | ||
| ATA | 0.94 | 0.81 | 0.94 | 3.43 | 0.85 | 0.44*** | 0.70*** | 0.55*** | 0.74*** | 0.90 | |
| IFA | 0.92 | 0.75 | 0.92 | 4.52 | 1.23 | 0.31*** | 0.57*** | 0.45*** | 0.64*** | 0.77*** | 0.87 |
Significance level
***
p < 0.005. PHA, physical attractiveness; PA, professional ability; SA, social attractiveness; PSI, para-social interaction; ATA, affective trust in anchors; IFA, intentions to follow anchors' suggestions. Diagonal elements represent the square root of AVE.