Table 1.
Analysis at level of each household; odds ratios (OR) (95% confidence intervals) for any purchase of zero alcohol beer (ABV = 0.0%) or low alcohol beer (ABV > 0.0% and ≤3.5%) by household socio-demographic characteristics. In bold: 95% confidence interval does not cross 1.0.
| Zero Alcohol Beer | Low Alcohol Beer | |||||
|---|---|---|---|---|---|---|
| Characteristics of Consumers (Please See Methods Section for More Detail) | n | Univariate Analysis | Multivariate Analysis | Univariate Analysis | Multivariate Analysis | |
| Total grams of alcohol purchased per week per adult | >70 | 18,192 | 1.147 (1.053 to 1.250) | 1.132 (1.038 to 1.236) | 1.636 (1.538 to 1.741) | 1.587 (1.488 to 1.692) |
| >21 to ≤70 | 22,882 | 1.363 (1.264 to 1.470) | 1.217 (1.126 to 1.315) | 2.071 (1.960 to 2.189) | 1.768 (1.670 to 1.871) | |
| >7 to ≤21 | 21,269 | 0.999 (0.922 to 1.082) | 0.908 (0.837 to 0.985) | 1.582 (1.495 to 1.675) | 1.399 (1.320 to 1.483) | |
| ≤7 (reference category) | 17,068 | 1.000 | 1.000 | 1.000 | 1.000 | |
| Purchased any other beer with ABV > 3.5% | Yes | 56,503 | 2.273 (2.090 to 2.472) | 2.180 (2.002 to 2.375) | 4.775 (4.461 to 5.111) | 4.380 (4.089 to 4.692) |
| No (reference category) | 22,908 | 1.000 | 1.000 | 1.000 | 1.000 | |
| Age group; (age of main shopper, years) | 18–34 | 13,822 | 1.146 (1.040 to 1.262) | 1.102 (0.996 to 1.219) | 0.980 (0.916 to 1.049) | 0.991 (0.922 to 1.065) |
| 35–44 | 18,995 | 1.438 (1.322 to 1.565) | 1.276 (1.167 to 1.394) | 1.265 (1.191 to 1.342) | 1.191 (1.118 to 1.269) | |
| 45–64 | 32,426 | 1.167 (1.082 to 1.260) | 1.100 (1.018 to 1.189) | 1.318 (1.251 to 1.390) | 1.249 (1.183 to 1.319) | |
| 65+ (reference category) | 14,168 | 1.000 | 1.000 | 1.000 | 1.000 | |
| Household income group; per adult per household per year, GB pounds | >£22.5 k | 19,135 | 1.556 (1.441 to 1.681) | 1.157 (1.059 to 1.265) | 0.961 (0.911 to 1.014) | 0.858 (0.806 to 0.914) |
| >£15–22.5 k | 18,252 | 1.294 (1.194 to 1.403) | 1.047 (0.960 to 1.142) | 1.063 (1.008 to 1.121) | 0.958 (0.903 to 1.016) | |
| >£8.75–15 k | 21,656 | 1.078 (0.995 to 1.168) | 0.989 (0.911 to 1.074) | 0.919 (0.872 to 0.968) | 0.892 (0.845 to 0.942) | |
| >£0–8.75 k (reference category) | 20,368 | 1.000 | 1.000 | 1.000 | 1.000 | |
| Social grade group | AB (highest) | 17,179 | 1.791 (1.643 to 1.953) | 1.526 (1.385 to 1.682) | 1.101 (1.039 to 1.167) | 1.097 (1.027 to 1.173) |
| C1 | 14,494 | 1.460 (1.347 to 1.581) | 1.323 (1.215 to 1.440) | 1.047 (0.994 to 1.102) | 1.025 (0.969 to 1.084) | |
| C2 | 31,325 | 1.189 (1.080 to 1.309) | 1.095 (0.992 to 1.208) | 1.102 (1.038 to 1.171) | 1.032 (0.969 to 1.099) | |
| DE (lowest) (reference category) | 16,413 | 1.000 | 1.000 | 1.000 | 1.000 | |
| Area-based residential deprivation group | 4 (least deprived) | 20,068 | 1.412 (1.307 to 1.525) | 1.233 (1.135 to 1.340) | 0.976 (0.925 to 1.029) | 0.983 (0.927 to 1.042) |
| 3 | 19,689 | 1.197 (1.105 to 1.296) | 1.113 (1.025 to 1.208) | 0.988 (0.937 to 1.043) | 0.984 (0.930 to 1.041) | |
| 2 | 20,368 | 1.082 (0.998 to 1.173) | 1.030 (0.948 to 1.119) | 0.962 (0.912 to 1.015) | 0.988 (0.935 to 1.045) | |
| 1 (most deprived) (reference category) | 19,286 | 1.000 | 1.000 | 1.000 | 1.000 | |
| Region of Great Britain | North East | 3873 | 1.235 (1.072 to 1.423) | 1.113 (0.961 to 1.289) | 0.948 (0.859 to 1.046) | 1.012 (0.913 to 1.122) |
| North West | 8715 | 1.202 (1.036 to 1.393) | 1.127 (0.968 to 1.311) | 1.074 (0.969 to 1.190) | 1.162 (1.045 to 1.291) | |
| Yorkshire and the Humber | 8023 | 0.882 (0.737 to 1.056) | .862 (0.718 to 1.034) | 0.970 (0.860 to 1.094) | 1.021 (0.902 to 1.154) | |
| West Midlands | 7028 | 1.275 (1.095 to 1.485) | 1.251 (1.071 to 1.461) | 0.876 (0.786 to 0.977) | 0.948 (0.847 to 1.060) | |
| London | 5787 | 0.987 (0.846 to 1.151) | 0.965 (0.825 to 1.128) | 1.032 (0.929 to 1.145) | 1.121 (1.007 to 1.248) | |
| East Midlands | 7150 | 1.053 (0.902 to 1.229) | 0.997 (0.852 to 1.166) | 1.165 (1.049 to 1.294) | 1.199 (1.077 to 1.335) | |
| South West | 7710 | 0.943 (0.800 to 1.112) | 0.914 (0.774 to 1.081) | 0.714 (0.635 to 0.801) | 0.822 (0.729 to 0.926) | |
| Scotland | 6634 | 0.967 (0.827 to 1.132) | 0.931 (0.795 to 1.091) | 1.115 (1.004 to 1.239) | 1.167 (1.048 to 1.300) | |
| Wales | 4041 | 1.114 (0.958 to 1.295) | 1.068 (0.918 to 1.243) | 1.249 (1.128 to 1.383) | 1.267 (1.142 to 1.405) | |
| Eastern | 8552 | 0.916 (0.787 to 1.066) | 0.892 (0.766 to 1.040) | 1.067 (0.964 to 1.182) | 1.085 (0.979 to 1.204) | |
| South East (reference category) | 11,898 | 1.000 | 1.000 | 1.000 | 1.000 | |
Analyses adjusted for date of first household purchase of alcohol, and length of time (number of days) between first and last purchase of alcohol.