Table 2.

Relative effects of the Public treatment on prevention intentions in Studies 1 and 2. We compare the Public treatment to each of our other treatments, across the treatment conditions of Studies 1 and 2 combined. For each comparison, we report mean prevention intentions (with 95% CIs) by condition and the relative effect of the Public treatment (both among all subjects, and subjects for whom we measured our dependent variables first).

	All subjects (n = 1930)	Dependent variables first (n = 981)
Public vs. Personal	Public = 82.48 [81.34, 83.61], Personal = 79.93 [78.66, 81.19], b = 2.55, t = 2.90, d = 0.16, p = 0.004, qc = 0.022, qs = 0.019	Public = 83.22 [81.69, 84.75], Personal = 79.42 [77.65, 81.19], b = 3.80, t = 3.25, d = 0.25, p = 0.001, qc = 0.007, qs = 0.006
Public vs. Personal + Public	Public = 82.48 [81.34, 83.61], Personal + Public = 81.07 [79.81, 82.32], b = 1.41, t = 1.60, d = 0.09, p = 0.109, qc = 0.501, qs = 0.408	Public = 83.22 [81.69, 84.75], Personal + Public = 83.14 [81.60, 84.67], b = 0.13, t = 0.11, d = 0.01, p = 0.913, qc = 1.000, qs = 1.000