Table 4.
Comparison of recruitment strategies on direct recruitment costs, number of participants recruited, and cost-per-participant (CPP)a (n=254)b
| Recruitment Sources Details | Total Cost | Number of Enrolled & Enrollment rate (%) | CPP |
|---|---|---|---|
| Reactive Recruitment | |||
| Newspaper | $16,551.00 | 85 (23.7) | $194.7 |
| Flyer | $3,000.00 | 63 (17.5) | $47.62 |
| Community Partner | $0 | 17 (4.7) | $0 |
| Online advertisement | $22,759.00 | 86 (24.0) | $264.6 |
| Radio & Television | $14,267.00 | 3 (0.8) | $4,755.6 |
a
CPP: total direct cost divided by number of enrolled participants
b
Participants who were recruited using Spanish targeted strategies (n=15) were excluded from this analysis.