Table 6.
Hypothesis | Hypothesized paths | Original coefficient | Bootstrapped coefficient | t | P value | Path support |
H1 | Attention → behavioral intention | 0.06 | 0.06 | 0.51 | .61 | No |
H2a | Relevance → behavioral intention | 0.27 | 0.26 | 2.39 | .02 | Yes |
H3 | Confidence → behavioral intention | −0.05 | −0.04 | 0.42 | .68 | No |
H4a | Satisfaction → behavioral intention | 0.34 | 0.34 | 3.07 | .002 | Yes |
H5 | Knowledge → behavioral intention | −0.07 | −0.06 | 1.31 | .19 | No |
H6a | Perceived persuasiveness → behavioral intention | 0.44 | 0.45 | 3.57 | <.001 | Yes |
H1-1 | Attention → knowledge | 0.13 | 0.12 | 0.78 | .44 | No |
H1-2a | Attention → perceived persuasiveness | 0.22 | 0.23 | 3.19 | <.001 | Yes |
H2-1 | Relevance → knowledge | −0.11 | −0.10 | 0.92 | .36 | No |
H2-2a | Relevance → perceived persuasiveness | 0.35 | 0.35 | 4.28 | <.001 | Yes |
H3-1 | Confidence → knowledge | 0.01 | 0.01 | 0.06 | .95 | No |
H3-2 | Confidence → perceived persuasiveness | 0.04 | 0.04 | 0.42 | .67 | No |
H4-1 | Satisfaction → knowledge | −0.09 | −0.09 | 0.50 | .62 | No |
H4-2a | Satisfaction → perceived persuasiveness | 0.31 | 0.31 | 3.49 | <.001 | Yes |
aPaths with significant coefficients.