Table 4.

Results from qualitative interviews in pilot 1.

Themes	Quotes
Stress	“The questionnaires actually helped to actually think of stress level and how much of it I had.”
Financial incentives	“[if]...you’re [smoking less]. I'm going to pay you...[but if you smoke] then I'm going to pay you a lot less...that’s going to encourage me to want to quit smoking and get that higher amount of money.”
Tailored messaging	“Even just a message daily that, oh you’re down two cigarettes would be, I think, enough of a reward without like a financial reward or prizes.”
Social support through video chat	“Having a motivator, that would be very helpful because I would have someone to talk to and to relate to.”