Table 2.
Means and standard deviations for constructs.
| Total sample N = 418 |
Shaanxi (N = 209) |
Shanghai (N = 209) |
T-test for the two subsamples |
|||||
|---|---|---|---|---|---|---|---|---|
| Mean | SD | Mean | SD | Mean | SD | t | p | |
| Global identity | 5.057 | 1.111 | 4.901 | 1.148 | 5.201 | 1.054 | −2.763 | <0.01 |
| Local identity | 5.909 | 0.972 | 5.903 | 1.059 | 5.914 | 0.879 | −0.113 | 0.91 |
| Locavorism | 4.358 | 0.818 | 4.405 | 0.956 | 4.324 | 0.818 | 0.925 | 0.356 |
| Consumer xenocentrism | 2.472 | 1.234 | 2.236 | 1.175 | 2.708 | 1.248 | −3.977 | <0.001 |
| Attitude | 5.914 | 0.961 | 6.042 | 0.929 | 5.786 | 0.976 | 2.745 | <0.01 |
| Intention | 6.162 | 0.829 | 6.25 | 0.813 | 6.073 | 0.839 | 2.191 | <0.05 |