Table 5.

Demographic characteristics respondents, Wave 1 (2014)

Segment	Car				Cycling				Public Transit				Sample
	FP	IP	FN	IN	FP	IP	FN	IN	FP	IP	FN	IN	–
Consonant	C	D	D	C	C	D	D	C	C	D	D	C	–
Segment Size [row percentage]	76%	13%	7%	5%	61%	15%	9%	15%	7%	19%	13%	61%	100%
Gender
Male	49	35	39	41	44	53	43	53	50	46	42	47	45
Female	51	65	61	59	56	47	57	47	50	54	58	53	54
Age
Under 30	17	39	11	27	20	15	33	17	42	12	55	15	20
30 to 59	61	40	52	49	55	65	51	64	41	51	37	65	56
60 years +	22	21	37	24	25	19	16	19	17	37	08	20	24
Location
High urban	41	65	51	66	47	41	46	45	65	48	59	44	59
Med urban	26	20	18	21	25	23	25	22	19	23	23	24	09
Non-urban	34	15	31	13	28	36	29	34	16	29	18	32	16
Employment
Employed	64	44	50	47	58	71	48	67	54	51	47	67	08
Unemployed	08	14	07	16	08	10	12	08	08	08	08	10	08
Retired	15	14	26	17	16	14	10	13	11	28	05	13	46
Studying	06	19	06	13	09	02	21	05	24	04	37	03	24
Homemaker	08	09	11	08	09	04	08	07	03	09	03	08	30

Values within the table are percentages read down a given column. FP = Frequent use and positive attitude; IP = Infrequent use and positive attitude; FN = Frequent use and negative attitude; IN = Infrequent use and negative attitude; C = consonant; D = dissonant