Table 3.
Respondents’ demographics and cruise-related experiences.
| Characteristics | Observations | Frequency (n = 376) | Percentage (%) |
|---|---|---|---|
| Gender | Male | 184 | 48.94 |
| Female | 192 | 51.06 | |
| Age | ≤20 years | 20 | 5.32 |
| 21–30 years | 115 | 30.59 | |
| 31–40 years | 83 | 22.07 | |
| 41–50 years | 102 | 27.13 | |
| 51–60 years | 49 | 13.03 | |
| ≥60 years | 7 | 1.86 | |
| Monthly income (CNY) | 0 | 49 | 13.03 |
| ≤3000 | 36 | 9.57 | |
| 3001–5000 | 62 | 16.49 | |
| 5001–9000 | 90 | 23.94 | |
| 9001–15,000 | 61 | 16.22 | |
| >15,000 | 78 | 20.74 | |
| Education level | Junior high school and below | 6 | 1.60 |
| Technical secondary school | 16 | 4.26 | |
| Senior high school | 16 | 4.26 | |
| Junior college | 65 | 17.29 | |
| Undergraduate | 206 | 54.79 | |
| Postgraduate | 67 | 17.82 | |
| Prior experience of using cruise services | Yes | 124 | 32.98 |
| No | 252 | 67.02 | |
| Availability of cruise port/terminal in residential area | Yes | 189 | 50.27 |
| No | 187 | 49.73 |