Table 3.
Google analytics data.
| Shared URL | Sessions | Pageviews | Avg. session duration | Page depth |
|---|---|---|---|---|
| Parents | ||||
| Cancer English | 100 | 118 | 5.44 | 1.24 |
| Cancer Spanish | 232 | 284 | 10.92 | 1.23 |
| Control English | 74 | 81 | 2.72 | 1.08 |
| Control Spanish | 125 | 161 | 60.37 | 1.31 |
| Genital Warts English | 144 | 162 | 12.76 | 1.11 |
| Genital Warts Spanish | 151 | 197 | 24.68 | 1.28 |
| Young adults | ||||
| Cancer English | 177 | 197 | 47.85 | 1.11 |
| Cancer Spanish | 241 | 285 | 44.63 | 1.20 |
| Control English | 143 | 182 | 19.18 | 1.26 |
| Control Spanish | 217 | 264 | 18.24 | 1.24 |
| Genital Warts English | 182 | 229 | 34.31 | 1.26 |
| Genital Warts Spanish | 173 | 204 | 14.58 | 1.20 |
| Total (Sessions, Pageviews), Avg. (Session duration, Page depth) | 1,959* | 2,364 | 24.64 | 1.21 |
*
This number is based on direct referrals from Facebook. Google Analytics showed an additional 200 sessions during this time that may be the result of users navigating to the CHiCOS website from Facebook through other pathways instead of directly clicking the link within Facebook advertisements. Thus, they were not counted here as they did not use the unique links we embedded in advertisements to track differences in message frame performance.