Table 2.

Gender and fitspiration content (n=1153).

Type of engagement			Total (n=1153), n (%)		Gender, n (%)					P value				Φ coefficient
					Male		Female
Engagement with weight loss or fitness journeys or body transformation content											<.001				−0.179
	Do engage	620 (53.8)		134 (39.9)		486 (59.5)
	Do not engage	533 (46.2)		202 (60.1)		331 (40.5)
Engagement with personal trainers											.09				−0.050
	Do engage	393 (34.1)		127 (37.8)		266 (32.6)
	Do not engage	760 (65.9)		209 (62.2)		551 (67.4)
Engagement with athletes											<.001				−0.250
	Do engage	335 (29.1)		157 (46.7)		178 (21.8)
	Do not engage	818 (70.9)		179 (53.3)		639 (78.2)
Engagement with bodybuilders or strength content											<.001				0.169
	Do engage	255 (22.1)		111 (33)		144 (17.6)
	Do not engage	898 (77.9)		225 (67)		673 (82.4)
Engagement with celebrities or models											<.001				−0.170
	Do engage	689 (59.8)		157 (46.7)		532 (65.1)
	Do not engage	464 (40.2)		179 (53.3)		285 (34.9)
Engagement with clean eating											<.001				−0.152
	Do engage	401 (34.8)		79 (23.5)		322 (39.4)
	Do not engage	752 (65.2)		257 (76.5)		495 (60.6)
Engagement with cleanse or detox											<.001				−0.163
	Do engage	235 (20.4)		34 (10.1)		201 (24.6)
	Do not engage	918 (79.6)		302 (89.9)		616 (75.4)
Engagement with diet plans											.001				−0.102
	Do engage	258 (22.4)		53 (15.8)		612 (74.9)
	Do not engage	895 (77.6)		283 (84.2)		205 (25.1)
Engagement with fitness challenges											.009				−0.077
	Do engage	305 (26.5)		71 (21.1)		234 (28.6)
	Do not engage	848 (73.5)		265 (78.9)		583 (71.4)
Engagement with influencers											<.001				−0.141
	Do engage	460 (39.9)		98 (29.2)		362 (44.3)
	Do not engage	693 (60.1)		238 (70.8)		455 (55.7)
Engagement with fitspiration quote pages											.17				−0.041
	Do engage	210 (18.2)		53 (15.8)		157 (19.2)
	Do not engage	943 (81.8)		283 (84.2)		660 (80.8)