Would you like to consume your seaweed raw? |
Yes |
66 (64.7) |
N/A |
No |
32 (35.3) |
Where do you usually consume seaweed? |
Restaurant |
58 (56.9) |
|
Home |
24 (23.5) |
|
Other |
8 (7.8) |
N/A |
Not applicable |
9 (8.8) |
|
Did not answer |
3 (2.9) |
|
Approximately how often do you consume seaweed? |
<1 year |
9 (8.8) |
34 (42.9) |
1–2 times a year |
34 (33.3) |
N/A |
1–6 times/year |
N/A |
32 (40.0) |
1–2 times a month |
17 (16.8) |
11 (13.8) |
2–3 times a month |
34 (33.3) |
N/A |
Weekly |
6 (5.9) |
N/A |
>2 times a week |
2 (1.9) |
N/A |
Weekly or >1 time a week |
N/A |
3 (3.7) |
What would make you consume seaweed more often? (CATA) |
Availability |
72 (70.6) |
|
Ready-to-eat |
53 (51.9) |
|
Lower price |
34 (33.3) |
|
Sustainability |
34 (33.3) |
N/A |
Sold fresh |
31 (30.4) |
|
Minimally processed |
26 (25.5) |
|
Longer shelf-life |
21 (20.6) |
|
What form of seaweed products do you typically consume? |
As part of other foods like sushi |
76 (74.5) |
|
Salad |
45 (44.1) |
N/A |
Soup |
36 (35.3) |
Frozen smoothie cubes |
2 (1.9) |
Other forms |
16 (15.7) |
Price for a ready-to-eat four-ounce (113.4 g) seaweed salad bowl? |
Would not buy |
8 (7.8) |
|
USD 2.00 |
24 (23.5) |
|
USD 3.00 |
41 (40.2) |
N/A |
USD 4.00 |
24 (23.5) |
|
USD 5.00 |
5 (5.0) |
|
Which sensory characteristic of seaweed is most important to you? |
Aroma |
6 (5.9) |
|
Color |
3 (2.9) |
N/A |
Flavor |
63 (61.8) |
|
Texture |
30 (29.4) |
|
Did you know that fermented foods, such as sauerkraut, contain probiotics? |
Yes |
N/A |
19 (23.8) |
No |
61(76.2) |
How often do you eat foods or dietary supplements containing probiotics? |
Less than once per year |
|
5 (6.3) |
1–4 times per year |
|
15 (18.7) |
1–2 times per month |
N/A |
21 (26.3) |
1–2 times per week |
|
23 (28.7) |
3+ times per week |
|
16 (20.0) |