Table 1.

List of measures and items.

Measure	Items
Packaging and Territoriality	1. The packaging must reflect the tradition of production 2. The packaging must recall the territory 3. The packaging must clarify the place of production
Perceived Product Safety	1. It is important that the products with the certification mark I choose are healthy 2. It is important that the products with the certification mark I choose are nutritious 3. It is important that the products with the certification mark I choose are without additives
Intention to Buy	1. Thinking about the certification mark, I am willing to pay more 2. Thinking about the certification mark, if it weren’t present in one shop, I would look for it in another 3. Thinking about the certification mark, I would recommend purchasing it