Table 4.

Consumer panelist perceptions on dry-aging and willingness to pay (n = 120).

End Survey Questions	Response Options	Frequency (%)
Have you ever eaten dry-aged products?	Yes	52.5
	No	14.2
	Not Sure	33.3
If you have eaten dry-aged product, where did you purchase the product from?	Local butcher store	19.1
	Local retail/supermarket	23.8
	Restaurant	39.7
	Other	17.5
If you answered “Other” in the previous question, where did you get the product from?	Personally made	45.5
	Research panels/projects	36.4
	School events	18.2
Is aging a positive or negative term?	Positive	85.8
	Negative	14.2
Do you think dry-aged product is safe?	Safer	10.8
	Less Safe	2.5
	Same as other product	65.8
	Not sure	20.8
Would you be willing to pay $1.00 more per 1 lb. of dry-aged pork?	Yes	55.8
	No	44.2