Table 2.
Recruitment results by approach platform
| Recruitment results | Unpaid | Total | |||
|---|---|---|---|---|---|
| Costs (total) | $10,548 | $16,799 | $7,456 | $1,135 | $35,938 |
| Non-labor | $6,418 | $10,008 | $4,532 | $0 | $20,958 |
| Labor | |||||
| Ad agency | $4,021 | $6,529 | $2,771 | $0 | $13,321 |
| Program staff | $109 | $262 | $153 | $1,135 | $1,659 |
| Ad reach | N (% of row above) | N (% of row above) | N (% of row above) | N (% of row above) | N (% of row above) |
| Impressions | 418,517 | 1,336,323 | 633,211 | n/a | 2,388,051 |
| Reach | 135,291 (32.3%) | 682,852 (51.1%) | n/a (n/a) | n/a (n/a) | 818,143 (34.3%) |
| Number of participants | N (% of row above) | N (% of row above) | N (% of row above) | N (% of row above) | N (% of row above) |
| Screened | 1,345 (1.0%) | 1,907 (0.3%) | 42 (n/a) | 980 (n/a) | 4,274 (0.5%) |
| Eligible | 779 (57.9%) | 1,038 (54.4%) | 20 (47.6%) | 400 (40.8%) | 2,237 (52.3%) |
| Consented | 676 (86.8%) | 804 (77.5%) | 14 (70.0%) | 370 (92.5%) | 1,864 (83.3%) |
| Enrolled | 652 (96.4%) | 733 (91.2%) | 11 (78.6%) | 358 (96.8%) | 1,754 (94.1%) |
| Excluded by staff (of % screened) | 4 (0.003%) | 6 (0.003%) | 0 (0.0%) | 226 (23.1%) | 236 (5.5%) |
| Cost per advertisement reach | |||||
| Impressions (1,000) | $25 | $13 | $12 | n/a | $15 |
| Reach (1,000) | $78 | $25 | n/a | n/a | $20 |
| Cost per person | |||||
| Screened | $8 | $9 | $178 | $1 | $8 |
| Eligible | $14 | $16 | $373 | $3 | $16 |
| Consented | $16 | $21 | $533 | $3 | $19 |
| Enrolled | $16 | $23 | $678 | $3 | $20 |