Table 1.
Projecting lifestyles behaviors across main domains of practice.
| Back-to-normal | Wireless materialists | Grgarious simplifiers | Click rebels | |
|---|---|---|---|---|
| WORK | Partial adoption of telework conditional to convenience, status signaling, and profit. | Full adoption of telework to maximize professional potential. | Resistance to telework, favoring shortened workweeks. | Telework to enable self-realization and a free-lancing ethos, dynamics. Open-source collaborator. |
| FAMILY/LOVE | Materially mediated (out-of-home consumption rituals) engagement in family life. Outsourcing of family/in-home caretaking tasks. | Poor work-life balance. | Priority to family/ community around green, neighboring areas and shared meals. | Sharing digitalized rituals with family, along with more egalitarian parenthood responsibilities. |
| Social cocooning. | Active engagement in analogic rituals. | |||
| Use of immersive tech means for family life enjoyment. | ||||
| WELLNESS | Relaxed germ-free sanitation approach. | Consumer of online fitness and wellness classes. | Non-monetary based mental and physical wellness routines (hikes, family life, meditation). | Germ-concerned mentality with spiritual activities investment. |
| On-site visits to group-oriented fitness centers, wellness classes. | Virtual reality gym and games. | Avid consumer of mental health narratives. | ||
| LEISURE | Live shows, dine-outs, world travelling are a must to be posted online for display. | 24 × 7 news consumption. | Outdoor, natural surroundings trips as top leisure priorities. | Cloud-based collaborative game playing. |
| Avid immersive technology user for home entertainment and online gambling. | Involved in DIY hobbies & nostalgia analogic games. | Virtual visits to museums, destinations, gamified meetings. | ||
| EDUCATION | Focus on networking outcomes. | Continuous education instrumental to personal gains. | Opposing home-schooling. | Supporters of e-learning for all publics and for improving broader skills. |
| Resistance to home-schooling for kids. | Favorable to alternative education models. | |||
| MOBILITY | Omniscient individualized automotive transportation as priority and status symbol. | Mobility minimalists. | Commuting through walking/ biking. | Dreaming about self-driving vehicles, using micro-mobility means (individualized low-impact electric scooters/bikes). |
| Heavy reliance on online solutions such as delivery, virtual meetings, e-commerce, e-banking. | Favorable to exploring safe car-pooling/shared rides. | |||
| HEALTH CARE | On-site visits to physicians, fitness centers, wellness classes. | Heavy users of telemedicine and diet/weight control apps. | Voluntary, other-oriented actions as therapy through care-mongering. | Adopters of remote psychotherapy and mental wellness. |
| FOOD PROVISION & CONSUMPTION | Mix of online/offline buying. Relying on specialized, boutique –type shops. | Full reliance on online shopping. | Priority to purchase clubs, local businesses, and direct to farmers markets. | Convenience-driven purchase, based online at big box stores. |
| Animal-based diet coupled with healthy supplements and organic, certified food. | Dependence on industrialized, frozen food. | Values recycled, repaired and reused goods. | Food leftovers optimizers | |
| High waste generation due to disposals. | Likely excessive eating and alcohol drinking. | Transition to more plant-based organic/ fresh food. Continuous home-cooking. | Adopter of online-guided home-cooking. | |
| Delivery packaging waste generator. | Waste minimizers (using segregation, composting), rejecting plastic recipients. | Reused goods favored | ||
| Highly planned purchases only. | ||||
| HOUSING | Living in larger apartments or suburbia gated communities. | Valuation of highly compartmentalized units adapted to full home-office routines. Also likely to move to gated communities. | Valuation of green, well-preserved landscapes and naturally aired/ lightened habitats. | Users of city center, small, flexible, multifunctional units. |
| Balconies as key socializing ecosystem. | Importance to water and energy conservation. | Importance to water and energy conservation. | ||
| CITIZENSHIP | Conceptually opposed to lockdown, easily engaged in COVID-19 anti-corruption protests. | Compliant citizens. Likely to trade rights for tighter social control aiming at health safety. | Prosocial, self-initiated networked actions in solidarity to vulnerable groups. | Highly involved in click-activism, crowdsourcing, social media campaigning. |
| Political consumers through boycotts/ buycotts. | Adopters of checkbook activism. |