Table 7.

Results of multilevel regression analysis of effects.

Variables	Sense of membership		Immersion
	Model 1	Model 2	Model 3	Model 4
Controlling variables
Gender	−0.002	−0.010	0.007	−0.004
Age	0.094**	0.101**	0.026	0.032
Independent variables
Quality of knowledge-sharing	0.215***		0.157**
Community status		0.207***		0.108*
Adjusted variables
Product involvement	0.595***	0.605***	8.965***	0.527***
Interactive items
Quality of knowledge-sharing * Product involvement	0.026		0.069
Community status * Product involvement		0.041		0.037
R 2	0.589	0.588	0.373	0.361
F	101.602***	101.230***	42.152***	40.110***

^***p < 0.001,

^**p < 0.01,

^*p < 0.05.