Table 1.

Descriptive statistics for the online engagement with the 68 and 55 videos examined in the Springwatch and livestream videos, respectively.

		Sum	Minimum	Maximum	Mean per video	Std. Deviation
Springwatch videos	Views	17,735,000	1,100	2,900,000	260,809	500,042
	Shares	54,717	81	14,000	805	1,773
	Reactions	219,350	610	33,400	3,225	4,384
	Comments	13,701	14	1,251	201	224
Livestream videos	Views	8,115,900	27,900	580,900	147,562	91,318
	Shares	23,402	58	6,674	452	897
	Reactions	221,756	956	19,000	4,032	2,618
	Comments	129,564	308	4,950	2,356	825