Table 2.
Comparing Facebook and YouTube video characteristics by means and 95% confidence intervals, March-April 2020.
| Characteristics | Prostate cancer BRCA/genetic testing (n=119) | Breast cancer BRCA/genetic testing (n=111) | |||
|
|
Facebook (n=58) | YouTube (n=61) | Facebook (n=66) | YouTube (n=45) | |
| Views | 22,595 (4530-40,659) | 282 (203-360) | 22,169 (4529-40,162) | 3,250 (1467-5033) | |
| Likes | 204 (42-366) | 3 (2-4) | 227 (75-379) | 13 (7-19) | |
| Comments | 29.4 (9.9-49.0) | 0.2 (0.1-0.3) | 17.8 (5.4-30.3) | 0.5 (0.2-0.8) | |
| Likes per view | 0.018 (0.011-0.024) | 0.012 (0.009-0.015) | 0.026 (0.013-0.039) | 0.005 (0.004-0.007) | |
| Engagement ratea | 1.90 (1.29-2.51) | 1.31 (0.94-1.68) | 2.77 (1.47-4.07) | 0.58 (0.43-0.72) | |
| Video length, mm:ss | 6:28 (2:33-10:23) | 10:14 (6:42-13:47) | 3:17 (2:25-4:10) | 7:16 (3:23-11:09) | |
aEngagement rate is the addition of number of likes, dislikes, and comments divided by the total number of views multiplied by 100. Videos within are mutually exclusive.