Table 1.
Exploratory factor analysis for visitors’ motivations.
| Factors | Factor loading | Explained variance | Composite mean |
|---|---|---|---|
| Scenery & Culture | 33.8% | 4.233 | |
| Outstanding scenery | 0.811 | ||
| Mountainous area | 0.806 | ||
| Different culture | 0.774 | ||
| Visiting a new place | 0.771 | ||
| Activity & Enjoyment | 18.1% | 4.008 | |
| Opportunities for physical activities | 0.827 | ||
| Variety of recreation activities | 0.794 | ||
| Fun and enjoyment | 0.716 | ||
| Social Relationship & Safety | 13.8% | 4.137 | |
| Visiting a place with friends | 0.725 | ||
| Feeling safe and secure | 0.475 | ||
| Having a restful and relaxing trip | 0.574 | ||
| Stack at home too long during the pandemic | 0.824 | ||
| Total variance explained | 65.6% |